Proof · Premium jewelry brand on Pinterest
Case study · Jewelry · Pinterest Ads
3.55 new-customer ROAS on Pinterest, in 90 days.
A premium jewelry brand already advertising on Pinterest. We sharpened the targeting, swapped standard ads for Inspiration content, and worked the existing budget instead of asking for more.
Proof · Attribution dashboard
3.55
new-customer ROAS on $8,334 of Pinterest spend, 90 days in 2024.
Overall ROAS 4.45. 97 campaigns.
4.45
Overall ROAS
Attribution dashboard
142
New-customer purchases
Over the 90 days
$0.17
Cost per click
52,538 sessions
64%
New visitors
Share of sessions
Client snapshot
- Category
- Premium jewelry
- Channel
- Pinterest Ads
- Period
- 90 days, 2024
- Budget
- The existing budget, no increase asked for
- Same client
- Our AppLovin case, 2026
- Our role
- Pinterest strategy, targeting and content direction. Founder-led.
Where they started
An existing account and a fixed budget.
The brand was already on Pinterest. Instead of asking for more money, the job was to get more out of what they were already spending.
What we did · The system
Inspiration, not interruption.
01
Sharpen the audiences
Tighter targeting for people who buy premium jewelry.
02
Swap ads for Inspiration
High-aesthetic Inspiration content instead of standard ads.
03
Follow jewelry trends
Creative aligned with current jewelry trends.
04
Work the existing budget
More from the money already in the account, not more money.
Results
142 new-customer purchases in 90 days.
Over 90 days in 2024, $8,334 of Pinterest spend returned a 4.45 ROAS overall and 3.55 on new customers alone. Clicks cost $0.17, and 64% of the 52,538 sessions came from people new to the store. Two years later we ran AppLovin for the same brand. Read the AppLovin case.
90 days, 2024 · attribution dashboard
| Pinterest spend | $8,334 | 97 campaigns |
| Overall ROAS | 4.45 | |
| New-customer ROAS | 3.55 | |
| New-customer purchases | 142 | |
| Cost per click | $0.17 | |
| Sessions | 52,538 | |
| Share of new visitors | 63.73% |
ROAS figures are the dashboard’s own tracking; Pinterest’s in-platform reporting showed no conversions for this window.
Same brand, two channels
| Pinterest · 2024 | 3.55 | new-customer ROAS |
| AppLovin · Jan 2026 | 0.85 → 1.04 | new-customer ROAS |
| AppLovin spend, same week | +8% |
Pinterest: last 90 days, 2024. AppLovin: one week vs the week before, January 2026.
Attribution dashboard · Pinterest · last 90 days, 2024
97 campaigns, names hidden. Red boxes: the 90-day window, overall ROAS, new-customer ROAS.
Who this is for
Premium brands that want Pinterest to sell, not just inspire.
If your products look good enough to save and you want those saves to become first orders, this is the work we do.
Is Pinterest pulling its weight for you?
Fifteen minutes is enough to see what your existing budget could do.
Book a 15-minute call