Proof · US jewelry store
Case study · Jewelry · Paid ads
Store sales up 923%. Some sizes sold out.
A US online jewelry store turned $91,262 in ad spend into $292,042 in store sales between January and June 2021, against the same months of 2020.
Proof · Shopify
+923%
store sales, Jan–Jun 2021, against the same months in 2020.
Shopify total sales: $292,042, 1 Jan–30 Jun 2021.
$91K
Ad spend
Jan–Jun 2021
$292K
Store sales
Up 923% year on year · Shopify
3.20
Blended ROAS
Store sales ÷ ad spend
4,230
Orders
Up 743% · Shopify
Client snapshot
- Category
- Jewelry
- Market
- United States
- Average order
- $70
- Channels
- Paid ads
- Period
- Jan–Jun 2021
- Our role
- Ad strategy and media buying. Founder-led.
Where they started
A small store, a $70 average order, room to grow.
In the first half of 2020, the store sold less than a tenth of what the same months of 2021 would bring.
What we found · The system we built
The two or three moves behind this result
Placeholder: replace before publishing.
Results
More visitors, bigger orders, more coming back.
Store visits grew more than 13×, the average order grew 21%, and the share of returning customers rose 38%. Demand ran ahead of stock in some models and sizes.
Jan–Jun 2021 · vs the same months in 2020
| Ad spend | $91,262 | |
| Store sales | $292,042 | +923% |
| Orders | 4,230 | +743% |
| Blended ROAS | 3.20 | |
| Blended cost per order | $22 | |
| Store sessions | 171,260 | +1,239% |
| Conversion rate | 2.15% | −41% |
| Returning-customer rate | 20.02% | +38% |
| Average order value | $70.46 | +21% |
Shopify, 1 Jan–30 Jun 2021.
Where the store sales came from
| Online store | $270,316 | +875% |
| Draft orders | $17,646 | |
| Wholesale | $2,644 | |
| Shopify mobile | $1,436 | |
| Total | $292,042 | +923% |
Shopify sales channels, 1 Jan–30 Jun 2021. Blended ROAS counts every channel.
The trade-off: with visits up more than 13×, the conversion rate fell 41%, to 2.15%. The extra traffic more than made up for it.
Shopify and ad account screenshots
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In their words
“You’re amazing at what you do! We’ve already sold out in some models and sizes.”
The client, US jewelry store
Who this is for
Jewelry and accessories brands ready for more demand.
If people already love what you sell and you want sales your stock has to keep up with, this is the kind of growth we build for.
Want sales your stock has to keep up with?
Fifteen minutes is enough to see where your growth is hiding.
Book a 15-minute call