Proof · Modern corner lamp brand
Case study · Home decor · Paid ads
Sales up 1,198% in six weeks. Against the holidays.
A modern corner lamp brand, shipping worldwide, turned $19,742 in ad spend into $90,028 in store sales between 1 January and 15 February 2021.
Proof · Shopify
+1,198%
store sales, 1 Jan–15 Feb 2021, against the six weeks before.
Shopify total sales: $90,028. The six weeks before include Black Friday and Christmas.
$19.7K
Ad spend
1 Jan–15 Feb 2021
$90K
Store sales
Up 1,198% · Shopify
4.56
Blended ROAS
Store sales ÷ ad spend
490
Orders
Up 807% · Shopify
Client snapshot
- Category
- Home decor, corner lamps
- Market
- Worldwide
- Average order
- $184
- Channels
- Paid ads
- Period
- 1 Jan–15 Feb 2021
- Our role
- Ad strategy and media buying. Founder-led.
Where they started
Small sales, even through the holidays.
In the six weeks before, the store sold less than a twelfth of what came next, and those six weeks included Black Friday and Christmas.
What we found · The system we built
The two or three moves behind this result
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Results
Sales grew nearly 13×.
From 1 January to 15 February 2021, the store took 490 orders, up 807% on the six weeks before. Sales climbed steadily from late January into February.
1 Jan–15 Feb 2021 · vs 16 Nov–31 Dec 2020
| Ad spend | $19,742 | |
| Store sales | $90,028 | +1,198% |
| Orders | 490 | +807% |
| Blended ROAS | 4.56 | |
| Blended cost per order | $40 | |
| Average order | $184 |
Shopify for sales and orders. Blended ROAS = store sales ÷ ad spend.
Shopify and ad account screenshots
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In their words
“You’re a rockstar!! We’ve been packaging orders all day!”
The client, modern corner lamp brand
Who this is for
Product brands ready for orders to pile up.
If people want what you sell and you’re ready for more orders than you can pack, this is the kind of growth we build for.
Ready to spend a day packaging orders?
Fifteen minutes is enough to see where your next order spike could come from.
Book a 15-minute call