Proof · US home decor store on Google
Case study · Home decor · Google Ads
Google revenue up 287%, against the holiday season.
The same US home decor store from our $4.5M Facebook case, now on Google. We cut the products that didn’t pay back and backed the ones that did.
Proof · Google Ads
+287%
Google Ads revenue, Jan–Jul 2022, against the seven months before.
June–December 2021, a period that included Black Friday and Christmas.
7 of 7
Months of growth
Google revenue rose every month, Jan–Jul 2022
2
Channels, one store
Facebook in 2021, Google in 2022
$4.5M
Facebook revenue, 2021
The same store, a year earlier
Client snapshot
- Category
- Home decor
- Market
- United States
- Channel
- Google Ads, Shopping
- Period
- Jan–Jul 2022
- Same client
- Our $4.5M Facebook case and the client’s jewelry brand
- Our role
- Google Ads audit, Shopping feed and budget strategy. Founder-led.
Where they started
Budget spread across products that didn’t sell.
Before this work, part of the Google budget was going to products that didn’t pay back. The account needed fewer, better bets.
What we did · The system
Spend smarter, not just more.
01
Audit the account
Find where spend wasn’t paying back, product by product.
02
Cut the underperformers
Stop paying to promote products that don’t sell.
03
Back the hero products
Move budget to the items with unique market appeal.
04
Sharpen the Shopping feed
Optimise the feed for high-intent searches.
Results
Revenue grew every month, and faster than spend.
From January to July 2022, Google Ads revenue rose 287% on the seven months before. It grew month after month, while ad spend rose more slowly. Read the Facebook case for this store.
One client, two stores, two channels · ad spend or comparison in grey
| Home decor store · Facebook · 2021 | $4.5M revenue | $1.1M |
| Jewelry brand · Facebook · 2021 | $8.5M revenue | $2.5M |
| Home decor store · Google · Jan–Jul 2022 | +287% revenue | vs Jun–Dec 2021 |
Facebook totals rounded, 1 Jan–30 Dec 2021. Google: 1 Jan–31 Jul 2022 vs Jun–Dec 2021.
Google Ads screenshots and totals, Jan–Jul 2022
Placeholder: replace before publishing. Unwatermarked, date range visible, account IDs and names blurred.
In their words
“Deniz is an expert in e-commerce digital marketing. He has in-depth understanding of the industry and its ever-evolving trends, which helped us to achieve new heights - 10/10.”
The client, US home decor store and US jewelry brand
One review covering both stores and both channels. Deniz Garbev is the founder of Golden Goose Ads.
Who this is for
Stores paying Google for products that don’t sell.
If your Shopping budget is spread across the whole catalogue and only a few products earn it back, this is the kind of work we do.
Is your Google budget backing the right products?
Fifteen minutes is enough to see where it’s leaking.
Book a 15-minute call