Proof · Canadian outdoor clothing brand
Case study · Outdoor clothing · Meta ads
Six figures of Meta spend in one month, at 4.79 ROAS.
A Canadian outdoor clothing brand, shipping worldwide, spent $119,487 on Meta in February 2021. Meta tracked $572,063 in purchases from 6,031 orders.
Proof · Meta Ads Manager
4.79
purchase ROAS on $119,487 of spend, February 2021.
Purchase value: $572,063, 1–28 Feb 2021, 158 ad sets.
$119K
Meta ad spend
1–28 Feb 2021
$572K
Purchase value
Tracked by Meta
6,031
Purchases
At $19.81 each
$94.85
Average purchase
Purchase value ÷ purchases
Client snapshot
- Category
- Outdoor clothing
- Market
- Canada, shipping worldwide
- Average purchase
- $94.85
- Channel
- Meta ads
- Period
- February 2021
- Our role
- Meta ads strategy and media buying, for an agency partner. Founder-led.
What we found · The system we built
The two or three moves behind this result
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Results
Where the budget went.
The biggest ad set ran broad, with no interest targeting, across the UK, Canada and Ireland, and still returned 4.15. Retargeting people who had added to cart in the last 7 days returned 13.06.
February 2021 · account totals
| Meta ad spend | $119,487 | |
| Purchase value | $572,063 | |
| Purchase ROAS | 4.79 | |
| Purchases | 6,031 | |
| Cost per purchase | $19.81 | |
| Average purchase | $94.85 |
Meta Ads Manager, 1–28 Feb 2021, 158 ad sets. Purchase value and ROAS as tracked by Meta.
Purchase ROAS by ad set · spend in grey
| Broad, no interest targeting · UK, Canada, Ireland | 4.15 | $34,942 |
| Page visitors who didn’t buy · worldwide | 5.37 | $11,381 |
| Men’s pants · Canada | 7.11 | $3,986 |
| Added to cart · last 7 days | 13.06 | $3,246 |
Meta Ads Manager, ad set view, 1–28 Feb 2021.
The trade-off: the broad ad set cost more per purchase, $22.91 against $19.81 overall. That’s the price of reaching new people at scale.
Ads Manager screenshots
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In their words
“Deniz is an absolute gem! We had a super positive experience collaborating together. His holistic marketing approach helped our ecommerce clients to exceed their revenue plans and go to the next level. We are really thankful that we had the opportunity to work together!”
Agency partner on this account
Who this is for
Brands spending six figures a month on Meta.
If your account already spends at scale, sells in more than one country, and needs ROAS to hold as budget grows, this is the work we do.
Spending six figures a month on Meta?
Fifteen minutes is enough to see where your account stands.
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