Proof · Australian lingerie brand
Case study · Lingerie · Meta ads
Then February happened. Store sales up 351%.
An Australian wireless-lingerie brand was considering closing. A Valentine’s campaign returned 3.61 ROAS in two weeks, and store sales rose 351% over the next two months.
Proof · Shopify
+351%
store sales, Feb–Mar 2021, against the two months before.
Shopify total sales: A$29,240, 1 Feb–2 Apr 2021.
3.61
Valentine’s ROAS
Meta purchase ROAS, 1–14 Feb
A$29K
Store sales
Up 351% · Shopify
251
Orders
Up 365% · Shopify
+88%
Conversion rate
Up to 1.5% of sessions
Client snapshot
- Category
- Wireless lingerie and leisurewear
- Market
- Australia
- Average order
- A$122
- Channel
- Meta ads
- Period
- 1 Feb–2 Apr 2021
- Our role
- Meta ads strategy and media buying. Founder-led.
Where they started
Considering closing.
Before this work began, the owners of this Australian online lingerie store were considering closing the business. In the two months before February, the store sold less than a quarter of what the next two months would bring.
What we found · The system we built
The two or three moves behind this result
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Results
More visitors. More of them buying.
Store sessions grew 141%, but orders grew faster, by 365%. More of the people who arrived went on to buy.
The Valentine’s campaign · 1–14 Feb 2021
| Meta ad spend | $1,443 | |
| Purchase value | $5,211 | |
| Purchase ROAS | 3.61 | |
| Campaigns | 3 |
Meta Ads Manager, three campaigns. Purchase value as tracked by Meta.
1 Feb–2 Apr 2021 · vs 2 Dec 2020–31 Jan 2021
| Store sales | A$29,240 | +351% |
| Orders | 251 | +365% |
| Store sessions | 15,476 | +141% |
| Added to cart | 5.32% | +32% |
| Reached checkout | 2.21% | +108% |
| Conversion rate | 1.5% | +88% |
| Average order value | A$122 | −5% |
| Returning-customer rate | 9.56% | −14% |
Shopify. The earlier period includes Christmas; the later one includes Valentine’s Day.
The trade-off: the average order slipped 5%, to A$122, and the returning-customer rate fell 14%, as more of the orders came from first-time buyers.
Ads Manager and Shopify screenshots
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In their words
“I just wanted to say, before you came on our account, we considered closing the business. It was a sad period. Then February happened and now we are working on a new collection and hope to grow the business into something bigger. Really believe in what you’re doing and so thankful for your work so far.”
The client, Australian lingerie brand
Who this is for
Small fashion brands that need one season to change the year.
If people love what you make and a moment like Valentine’s is coming, this is the kind of turnaround we build for.
Need one season to change the year?
Fifteen minutes is enough to see what your next peak could do.
Book a 15-minute call